Member Perks.

Effortless family life, beautifully curated.

The JJ Club connects members with carefully selected premium brands, experts and services across every part of family life.

From education and wellness to interiors, travel, food and culture - every recommendation, perk and partnership has been pre-vetted and chosen to make everyday life feel easier, better connected and a little more luxurious.

Enjoy exclusive benefits from premium brands with The JJ Club - all year round.

From everyday essentials to life’s luxuries, our partners are the brands, places and experiences members return to again and again - with added perks built in. All recommended by our Founding Team, ambassadors and friends.

Designed to support every part of family life:

A collage of four images: a child's feet wearing sandals and striped socks, three kids on a tennis court holding rackets, a vintage baby crib with toys and a blanket, and a woman with a stroller and luggage standing outside a building.

Kids & Education
The classes, experiences and family essentials parents use and recommend.

Top left: An esthetician is applying makeup to a woman in a beauty salon. Top right: Shelves in a store display skincare or beauty products. Bottom left: A group of people participating in a yoga class. Bottom right: A person holding a bottle of skincare or cosmetic product.

Wellness & Beauty
Feel-good brands, treatments and wellbeing experts worth knowing about.

Top left: A storefront with blue awning and striped canopy on a corner in a city. Top right: A woman with blonde hair and a patterned blazer smiling in an outdoor setting. Bottom left: An outdoor gathering under a large tent with people sitting at picnic tables. Bottom right: An elegant indoor restaurant with a central tree decoration and hanging white lanterns.

Work & Learn
Support for careers, learning and the juggle of work and home so both can flourish.

People dressed in warm clothing standing on a rocky beach; a table set with a green bowl of lemons and limes, flowers, and drink glasses; a glass of white wine and a gold vase on a table; jewelry including earrings and a necklace on a fabric surface.

Style & Home
Fashion, interiors and lifestyle brands that elevate everyday living.

A collage of four images: the top left shows bottles of alcohol and two glasses of lemonade with lemon slices and flowers; the top right displays a box of fresh vegetables and herbs with some dried red chili peppers, mushrooms, and spices; the bottom left features a dining table set with wine glasses, plates, and silverware in a restaurant with a dark blue cushioned booth; the bottom right presents a table with various dishes including a salad, a bowl of soup, and a latte with latte art.

Food & Drink
Restaurants, cafés, nutrition and foodie finds worth knowing about.

Top left: swimming pool with people swimming and lounging in a sunny tropical resort. Top right: two children and an adult sledding on snow-covered ground in a mountain landscape. Bottom left: woman with a child on her shoulders walking through a forested area. Bottom right: girl at a reception desk talking to a receptionist in a warmly lit indoor space decorated with plants and modern art.

Travel & Culture
Family escapes, retreats, top holiday destinations and inspiring places to discover together.


Little Black Book.

From tutors and private healthcare to stylists, wellbeing experts and interior designers, The Little Black Book brings together a carefully curated collection of professionals, brands and services recommended by our community.

Designed to save time, remove the guesswork and make family life feel that little bit easier, it’s your go-to destination for trusted recommendations whenever you need them.

Become a partner.

Every brand, business and expert inside The JJ Club is carefully selected with our members in mind - from everyday essentials to life’s luxuries.

If your brand feels like the right fit for our community, we’d love to hear from you.

This is where and how London families stay in the know.

Unlock member events, exclusive perks, insider recommendations and a community designed around family life.

More than a members’ club. A village, in your pocket.

Smartphone screen displaying a mobile app for the JJ Club at the 'Events' tab. The app shows upcoming monthly events, including fitness and summer activities, with event details such as location, date, and options to view more.
Smartphone screen displaying a mobile app for the JJ Club at the 'Events' tab. The app shows upcoming monthly events, including fitness and summer activities, with event details such as location, date, and options to view more.

Download the app.

Join the Club (£14.99/month or £159.99/year).